Why Is The Clean Makeup Look Trend Going Viral On TikTok?

3 min read

Why Is The Clean Makeup Look Trend Going Viral On TikTok?

It seems like every day, there's a new makeup trend taking over TikTok. From daring neon eyeshadow to "glow up" contouring, it's hard to keep up with what's hot and what's not. But there's one trend that seems to be having a moment right now: the clean makeup look.

Mtv Makeup GIF

So, what is the clean makeup look? Put simply, it's a more natural take on the no-makeup makeup look. Think dewy skin, fresh-faced, and light on the products. It's all about enhancing your natural beauty rather than covering it up.

A sleek, slicked-back hairstyle is also a big part of the trend. This look is all about keeping it simple and polished, and it seems like TikTok users can't get enough of it!

Videos tagged with #cleanmakeup have been racking millions of views, with influencers and everyday users sharing their tips and tricks for achieving the look.

So why is this trend taking over TikTok? 

First of all, the clean makeup look is super easy to achieve. You don't need a million products or hours in front of the mirror to get it right. All you need is a good skincare routine, a few key makeup products, and a bit of know-how.

Secondly, it's perfect for summer. In the hotter months, the last thing you want is to feel like your face is caked in makeup. The clean makeup look is light and fresh and will help you to stay cool and comfortable, even when the temperatures start to soar.


@deveranoreen1 Trying out the viral clean makeup look 💗 ib: @darceyangeell ♬ Happier Than Ever - ASTN


And finally, it's a great way to show off your skin. If you've been working hard on your skincare routine, this is the perfect way to show off. The clean makeup look lets your skin breathe and glow, giving you a natural and healthy radiance.

Even A-list celebs and models are getting on board with the trend. Kendall Jenner, Emily Ratajkowski, and Bella Hadid have all been spotted rocking the clean makeup look on the red carpet and even off-duty!

How to achieve the clean makeup look

Achieving the clean makeup look is easier than you might think. According to TikTok, all you need is a good skincare routine, a glowy, sheer, lightweight base, bushy brows, and lip balm, and you're good to go!

Here are a few of our favorite tips for getting the look: 

Start with clean skin. This may seem obvious, but it's important to ensure your skin is clean before makeup to prevent breakouts and dry patches. 

Use a hydrating serum or face oil. A good skincare routine is the key to achieving the clean makeup look. Make sure to use a hydrating serum or face oil to give your skin a boost of moisture and glow!

Apply a light foundation or skin tint. The key to clean makeup is keeping your base light and natural-looking. A sheer base will even out your skin tone without looking heavy or cakey. 

Fill in your brows. Bushy, natural-looking brows are a key part of the clean makeup look. Use a brow pencil or pomade to fill in any sparse areas and set with a brow wax or gel. 

Finish with a touch of mascara. For an extra bit of definition, apply a coat or two of mascara to your upper and lower lashes. 

Add a pop of color with a neutral blush and tinted lip balm.To add a touch of color, apply a neutral blush to the apples of your cheeks and swipe on a tinted lip balm. 

For the hair, think natural and polished. Part your hair in the middle and sweep it back into a low bun. Make sure you tame any and all flyaways for a sleek and polished look. 

This might be kind of challenging if you have a lot of baby hair, but withForChics Total Control Styling Stick, you will get the perfect look every time!


@forchicsbeauty Say goodbye to frizzy hair🤫 #forchics #hair #stick #style #frizzyhair #lifehacks #on #fyp ♬ original sound - ForChics


This amazing hair styling stick will give you the power to easily style your hair into any look you want! The fine tip allows for precision and control, while the strong hold formula keeps your hair in place all day long.

It's never oily, never sticky, and never flaky! You can even use it on wet or dry hair.

Get the perfect clean makeup look with ForChics!

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